Moshi Monsters Reboot

As an animator, it’s important to me to be able to pull from collectively known culture (sometimes “pop,” sometimes old) in order to tell a visual story. Culture is a language that we can use to communicate and connect with others and the wider that particular culture is (meaning that of music, stories, and now film) the more people you, as an artist, can reach. But then there’s Copyright, which stands in the way of using certain types of culture because it’s protected. That can feel unnecessary until it’s YOUR work that you don’t want appropriated for another use than what you intended. Having something fall out of your hands like that feels like stealing, but is it? I’ve taken the last couple months reading and compiling information in order to distill it down for you, the animator, whether you’re concerned about your use of copyrighted material in parody, fan art or question why it even exists in the first place. Why is the copyright term so long anyway? All (relatively speaking) will be revealed!

London-based developer Mind Candy has received an investment lifeline with a $1 million investment, according to a report from The Telegraph.

Moshi Monsters Reboot

The developer of successful online children’s game Moshi Monsters received financial help back in April where it renegotiated a loan and managed to get a $1.5 million injection of cash. The company was one of the early tech start-ups in London and was valued in 2015 at £7.1 million, which is a far cry from its 2012 valuation of £46.9 million.

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A failure to progress to smartphones led to many staff losses and a complete reboot of the franchise, which led to Ian Chambers, formerly of Game Digital, to take over from founder Michael Acton Smith last year. “Mind Candy’s had a very difficult period, we all know this,” Chambers told The Telegraph.

Moshi Monsters Online

Moshi Monsters Reboot

The Telegraph also reports that while the injection of cash is enough to see the company through 2017, it might need to organise further investment for Q1 2018. The company is currently working on two IPs with Petlandia Adventures joining Moshi Monsters in its portfolio as the developer’s main focus.

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Dustbin Beaver the Moptop Tweenybop is a former Moshling in Moshi Monsters. They are a singing beaver. Until November 21, 2013, you could get Dustbin Beaver by subscribing to the Moshi Monsters Magazine, after subscribing, a code arrived via email, everyone's code was different and can only be used once by one person. If someone used a Dustbin Beaver code then gave it to a friend, the code. Since the shutdown of Moshi Monsters, a version of the game has been rewritten as a classic desktop application, which can be found here. This reboot was apparently made by fans of the game, dubbed Moshi Monsters Rewritten.

The studio was formed in 2004 and at its height, Moshi Monsters was an incredibly popular IP. Aimed at 5-6 year-olds, the game had over 100 million registered users as of last year and spawned many different products including trading cards, a feature film and a Nintendo DS game.

Monsters

Moshi Monsters Reboot Full

“In 2016, following a well-publicised challenging period for the business, we set a new direction for Mind Candy,' said CEO, Ian Chambers to Develop. 'Within a year of starting to implement our plan, the momentum we created around Moshi Monsters and Petlandia saw monthly revenue grow year-over-year for the first time in several years. This led to a $1.5m investment from Accel, LocalGlobe and others. Our investors, along with everyone involved with Mind Candy, are very supportive and optimistic about our progress. We recently completed another round of more than $1 million from our existing investors, which will be used to continue this momentum.”

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